ExpressCube recently conducted an interview with Peter Leerintveld, President of LOGISTORE and LOGITRADE, who is heading up the European Distributorship for ExpressCube.

ExpressCube: Can you give us some background on yourself, your team, and your companies?

Peter Leerintveld: Twenty years ago I started two companies: LOGISTORE, a company that provides logistics consultancy services, and LOGITRADE, an import and trading company for logistic components and equipment. Let me tell you about LOGISTORE. LOGISTORE is an engineering consultancy and knowledge centre for internal business logistics. LOGISTORE knows how to establish and perfect a flow of goods utilizing sophisticated solutions. We have a specific philosophy. We start from the basic processes and devise smart logistic concepts which are appropriate for our customers’ products and approach. Our aim is to develop concepts from the shop floor and operate within the parameters of a company’s objectives in relation to its strategy, technology, organization, information and finances. We understand that a solution which enjoys widespread support within a company will ultimately yield the greatest return. We focus on the details without losing sight of the overriding corporate interests. LOGISTORE draws on sound, practical experience acquired in highly diverse companies and has personnel with excellent qualifications.  Our LOGITRADE operation will be the vehicle for the distribution of ExpressCube in Europe.

ExpressCube: How can LOGITRADE, which is located in Rossum, the Netherlands, best serve as the exclusive ExpressCube dealer for the European market?

Peter Leerintveld: Generally, we have a lot of experience in trading with foreign countries. The Dutch are great traders as you know. In the logistic sector, we are very successful in KHT measure & weighing computers for dimensioning individual products (mostly incoming goods). We know what to do in the marketplace.

ExpressCube: How do you plan to market the product?

Peter Leerintveld:  LOGITRADE has the contract as the exclusive European importer with and we will settle dealers in several countries and areas. We will work with fixed prices that will be favorable relative to those of the competition (CubiScan, Mettler Toledo, and Sick). We will support and service the dealers personally, over the telephone, over the Internet, and at key exhibitions. Serious Dealers will have to buy five machines. We will supply six machines (order five, get six) so one machine can be used in demonstrations.

ExpressCube: What in a nutshell is your mission at LOGISTORE?

Peter Leerintveld: LOGISTORE’s smart logistic concepts can help our clients to cope with growth by obtaining
more output with the same amount of effort. LOGISTORE’s smart logistic concepts can help them to achieve massive cost savings with less effort and the same amount of output. We are very focused on providing practical approaches that always yield a profit! Some of the sectors we have been involved with include: audio and video, automotive, computer supplies, electrical engineering, medical and pharmaceutical supplies, equipment and parts, household goods, medical equipment, furniture storage and shipments, multimedia, e-commerce and incentives, office supplies, sanitation, shoe wholesalers, textiles, value-added logistics, and foodstuffs.

ExpressCube: How did you become aware of ExpressCube?

Peter Leerintveld: I saw the ExpressCube at the Chicago Material Handling Fair in January 2007. Subsequent discussions with Gord Cooper, VP Marketing at ExpressCube, convinced us that they were a good match for us organizationally and that their product ExpressCube had strong potential in the European marketplace that we know so well. In the EU more parcels are sent via airfreight and CEP companies. ExpressCube is a simple, easy-to-use machine that can help those increasing numbers of parcel shippers. More broadly, we see the following markets as ripe for ExpressCube: airfreight parcel shipping, couriers, companies offering value-added logistics, and companies that have their own larger bigger mailrooms.

Overall, we know that ExpressCube will best serve internal pick-check-pack operations that send rectangular boxes. Our slogan will be “Check Right, Pay Right”. Because we are close to the market we know there is strong demand in the EU market for logistics products and services – demand for no-nonsense people – and labor-saving logistic concepts and equipment.

ExpressCube: Can you briefly describe ExpressCube technology?

Peter Leerintveld: ExpressCube countertop dimensioning systems deliver the answer for maximizing slotting, picking and packing, cubing, dimensioning, and weighing of packages. ExpressCube countertop cubing systems can help to eliminate shipping penalty charges by letting shippers use their couriers’ dimensional weight factor (dim factor) to accurately determine the shipping weight used to calculate their invoices. ExpressCube products are precision devices that are quiet, utilize flexible interface communications, and are highly adaptable to a wide variety of working environments. Their new patent-pending dimensional arrays are safe – there are no lasers used in any of our products. 

The key to this technology is a distributed microprocessor configuration that uses a combination of passive sensors and mathematical algorithms to quickly dimension boxes without moving parts or expensive laser technology. In addition to being relatively inexpensive, this approach provides a very robust device with very little maintenance required.

ExpressCube: What is the influence of CEE regulations?

Peter Leerintveld: Imported products will have to fulfill regulations regarding warranty and safety.

ExpressCube: Which countries could have the most interest in ExpressCube and why?

Peter Leerintveld: Germany, the UK, France, Scandinavia, Spain, Italy, Greece, and Turkey would have the most interest. These are trading countries and countries with a lot of postal activities.

ExpressCube: What models are you going to recommend to your customers?

Peter Leerintveld:  There are two different models:

ExpressCube 150
The ExpressCube 150 is a low-cost dimensioning and weighing system solution for moderate volume shipping applications. Designed to fit on a 24" countertop, this unit will measure and weigh boxes with dimensions of 18" × 24" × 30" or a measuring grid of 7.5 ft³, and weigh up to 70 lbs. A low cost, reliable and user-friendly DM solution, ExpressCube is designed to be set up and operating out of the box in 5 minutes. ExpressCube provides an instant determination of gross and dimensional weight. With the press of one key, a shipper can determine dimensional weight based on different dimensional Factors used by different carriers and postal services. Errors are eliminated and savings are immediate. 

Multiple communication ports on the rear of the ExpressCube provide data input and output for integration to the customer’s computer, WMS systems, bar code readers, and digital data displays. The ExpressCube 150 has no moving parts, providing low maintenance and increased reliability. ExpressCube is designed to be operating in less than 5 minutes from removal of its shipping box. Customers’ anxieties will also not be raised, as there are no lasers used in this device or noisy ultrasonic.

ExpressCube 250
The ExpressCube 250 is a countertop dimensioning and weighing unit with an expanded dimensional measuring capability over the ExpressCube 150. This unit will measure rectangular boxes with dimensions contained in 24" × 24" × 36" measuring grid (12 ft³) and weight up to 70 lbs. This larger capacity makes the ExpressCube 250 ideal for e-Commerce and order fulfillment applications.

Express Cube: Thanks for talking to us!